I’ve got something to say and this is where I say it.
“Staying quiet is never the best thing to do when you have something to say. Those with authority tell you to know when to keep your mouth shut. But that only keeps you silent. I’ve got something to say and I am going to say it.” —Matt Pierce
South Texas BBQ, Instagram Culture, and the Magnolia Dream in Floresville
If you are running a BBQ joint in 2026, you are not opening a business so much as climbing into a fistfight with meat prices, rent, insurance, labor, delivery fees, utilities, taxes, local apathy, and the great American consumer who wants craft quality at fast-food prices while complaining that a sandwich costs more than it did when George Strait still looked like he might ride into town and fix the whole country.

